MODIVO - Advertising Services

Case studies

The best results achieved with advertising campaigns.
Read more for our partners' success stories and discover the potential of retail media.
RINASCIMENTO

A dedicated mailing, a part of the ongoing FW23 advertising campaign, aimed to support the promotion of all-occasion clothing by the Italian brand Rinascimento on MODIVO. The campaign also included retail media formats – banners on the site (display on site).

Campaign duration: 14 days

Campaign results:

  1. Almost 17 200 reached users
  2. Over 46 500 impressions
  3. CTR: 3,76 %
VOGUE

VOGUE’s sponsored offers campaign was to boost sales of premium sunglasses, as well as strengthen the brand’s visibility on the platform. The retail media campaign significantly increased consumer interest in the promoted category.

Campaign duration: 14 days
SKU: 48

Campaign results:

  1. ROAS: 344%
  2. Sales during the campaign 8 times higher compared to the period just before the campaign
  3. Sales increased by 624% compared to last year
PINKO

PINKO, a premium fashion brand with women’s clothing and accessories, wanted to promote its no-discount products through sponsored offers. The advertising campaign resulted in increased sales and high impressions.

Campaign duration: 16 days
SKU: 71

Campaign results:

  1. About 14 milion impressions
  2. Reaching over 1,1 milion unique users
  3. 200 pieces of product sold by sponsored offers
TAMARIS

Tamaris, a growing casual fashion brand interested in reaching the younger consumers, chose sponsored offers to:

  • increase sales of women shoes from the spring-summer collection
  • strengthen its visibility on the platform.

Campaign duration: 17 days
SKU: 1986

Campaign results:

  1. Over 5 milion impressions
  2. ROAS: 890%
  3. Sales increased by 52,3% compared to last year
JACK & JONES

Jack & Jones brand was promoting men’s items from FW collection on MODIVO. Paid media campaign ​combined Programmatic and Social Media (Facebook & Instagram). The ads generated higher traffic to the brand listing and resulted in increased sales.

Campaign duration: 20 days
Image ads: 16

Campaign results:

  1. Almost 18 million impressions
  2. About 23 000 ad clicks
  3. Sales increased by​ 50%​ compared to period ​just before the campaign​
GUESS

The multibrand inspiration campaign Women’s summer on eobuwie.pl presented the latest summer trends – elegant mules from three different brands, including Guess. Promotion on-site, in physical stores, direct marketing and paid media (YouTube, Social Media, Programmatic) was based on dedicated photo and video shooting.

Campaign duration: 17 days

Campaign results:

  1. Over 12 million online ads views
  2. Sales during the campaign 57% higher than last year
  3. Products from the category​ viewed 20%​ more often
  4. Number of products sold increased by 78% during the campaign.

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