The debut of the HUGO Blue line lit up European capitals in blue – including Warsaw, thanks to MODIVO. To celebrate the launch of this new collection available in our multibrand online store, we invited our customers, media, influencers, and brand friends to join us for an evening Blue Party.
In addition to dedicated campaigns on our platforms, where we promote individual brands, our regular marketing activities also include multibrand campaigns. In these, we inspire consumers with multiple brands within a given category, showcasing a broad range of the latest trends and offerings from our stores.
MODIVO Power Dressing Workshops are a series of themed events focused on building your own style and image, as well as empowering women in life and business. So far, three editions have taken place in the SS24 season in cooperation with our partners – unique fashion brands.
With the digital advertising landscape evolving at a rapid pace, staying competitive requires brands and marketers to stay ahead of the curve. Let’s explore the latest and most crucial trends to implement in your marketing strategy.
Our digital advertising platform has been up and running for half a year now. Since its launch, we have been continuously enhancing our tool to make it even more useful and intuitive for our advertisers. In this article, you will read about the new features of MODIVO Ads that we have recently implemented.
A 360-degree advertising campaigns allow reaching the audience at different stages of their purchasing journey through various communication channels, boosting its outcomes. Our fresh example is the Run Your Way campaign, which we executed for New Balance. It resulted in doubled sales of the brand’s products from the running category.
In this article, we have gathered all the essential information to answer any questions you might have about our advertising platform. Whether you are a beginner or an experienced user, we have got you covered with a guide to navigating MODIVO Ads.
It has been 3 months since we launched our MODIVO Ads advertising platform. Since then, more than 80 clients – fashion brands and marketplace merchants – have started using this tool. Their ads have already generated over 250 million views in total.