Shorter video ads
Video content continues to play the key role in digital advertising, but the way consumers engage with it is evolving. One notable trend is the increasing importance of shorter video ads. According to Wyzowl survey, 44% of responders said they would prefer to watch a short video, when asked how they’d like to learn about a product or service. Watching a brand video has convinced 82% of people to make a purchase.
By embracing the power of shorter video ads – ideal for platforms like TikTok or Instagram Reels – brands can effectively convey their message amidst the digital noise and capture fleeting consumer attention within seconds. Adaptability also matters – brands can repurpose longer video content into shorter formats, maximizing reach across various channels.
Micro-influencers over celebrities
Influencer marketing has become a key of many digital advertising campaigns, but the focus is shifting towards authenticity and relatability. Rather than relying solely on celebrities with massive followings, brands are increasingly turning to micro-influencers to engage with niche audiences on a more personal level.
Micro-influencers typically have smaller but more engaged followings – according to Hubspot, micro-influencers generate around 60% higher engagement rates compared to macro-influencers. They also forge deeper connections with their followers due to their expertise and authentic content. Authenticity has emerged as a defining factor in influencer partnerships, as consumers are becoming more discerning and value more genuine recommendations.
Podcasts on the rise
Podcasts have experienced a meteoric rise in popularity in recent years. As consumers increasingly turn to audio content for entertainment and information, podcasts have emerged as a profitable advertising platform for brands seeking to reach engaged audiences.
Podcast listeners actively seek out content, making them receptive to relevant ads. According to Edison Research, 72% of consumers would consider buying a new product or service after hearing an ad on a podcast they listen to regularly.
Unlike traditional ads, podcast sponsorships allow for in-depth storytelling and brand immersion. Also, podcasts cover a wide range of topics, ensuring diverse audience reach. By embracing podcasts in digital advertising strategy, brands can tap into the growing audience base and foster authentic connections with consumers in an increasingly fragmented digital landscape.
Elevate your marketing strategy
To thrive in today’s market, businesses must adapt to evolving consumer behaviors to effectively engage with their audience. Let’s harness these trends and take your strategy to the next level by creating impactful digital advertising campaigns on MODIVO and eobuwie.pl. Contact us to get more advice and assistance!
