HUGO Blue collection to find on MODIVO
The HUGO brand’s 2024 line focuses on three fashion trends: casual, denim, and urban tailoring. At the heart of the collection is denim, featured in various forms such as jeans, skirts, jackets, trench coats, shirts, and shorts. The color palette includes shades of blue, black, and white. HUGO Blue embraces experimentation and speaks to change-makers who use creative fashion as a form of self-expression.
Blue Party and new line promotion
To celebrate and promote the HUGO Blue collection on MODIVO, we hosted a dedicated evening event. We invited customers, media, and influencers, who shared the event on their channels, reaching nearly 10 million people online.
The party took place on May 21 in a minimalist Warsaw club, transformed with blue lighting for a magical atmosphere. The event featured a music performance by Sobel and DJ Neen Nah.
Guests had a great time in a relaxed atmosphere and actively participated by getting temporary tattoos inspired by the new HUGO Blue line. Everything, from the decor to the bar offerings, was in blue.
Watch the video from the event to see what a night it was!
