The first half of 2023 has been a fruitful period for the MODIVO Advertising Services team, both in terms of developing new technologies and creating exceptional, customized advertising campaigns in collaboration with fashion brands.
1. Secret Party for Calvin Klein (March 2023)
Secret Party was a part of an advertising campaign for Calvin Klein. The event for media and influencers celebrated the launch of brand’s new SS23 collection, available on MODIVO. It took place in the Warsaw restaurant, where the eye-catching light installations, a video campaign displayed on massive screens, and the iconic tenement building brought guests into an exceptional world. The blend of modernity and classics perfectly captured the essence of the new collection.
2. Grey Day event for New Balance, promoting iconic 574 model (May 2023)
Grey Day is a celebration of the iconic gray color that first appeared on New Balance shoes in the 1970s – symbolizing freedom and individualism. Together with New Balance, we organized GreyDay for the second time.
The event was attended by top journalists and influencers. In the raw, loft-like interiors, we showcased New Balance’s gray collection, including the legendary 574 model. The highlights of the party were live concerts and DJ sets that kept the guests entertained.
3. adiVENTURE game – by eobuwie.pl & adidas (May 2023)
As part of the collaboration between eobuwie.pl and adidas, we created adiVENTURE project. It’s an original game available on the Roblox platform. Players have to complete several levels, and along the way, they can gain superpowers and win discount codes for adidas products available on eobuwie.pl.
adiVENTURE consists of four worlds where players can discover numerous references to both brands, e.g., the virtual adventure begins in a lobby that visually resembles the interior of eobuwie.pl stationary stores.
4. The takeover of eobuwie.pl homepage by adidas (May 2023)
The takeover is a tailor-made, online advertising campaign for adidas, which involves adjusting all elements of the eobuwie.pl homepage – including banners, product carousels and categories – to brand’s content. It provides the perfect opportunity to grab the consumer’s attention and highlight a specific brand with its offer on eobuwie.pl. There is also an educational aspect, allowing consumers to learn more about the fashion brand’s innovations and technologies.
5. eobuwie.pl & MODIVO fist concept store in Warsaw – with Pepe Jeans & Vans (June 2023)
The eobuwie.pl & MODIVO concept store is our first one located outside of shopping malls. It stands out with its modern, elegant interiors and is situated in a prestigious part of Warsaw’s city center. With this combination our customers can shop there in style (and we even have a coffee!).
The main sponsors of the opening were Pepe Jeans and Vans, whose products were displayed on mannequins, stands and racks within the store. Additionally, both fashion brands were featured in digital and OOH ads dedicated to the opening.
Stay tuned for more stories from us. In the upcoming articles, we’ll share examples of our latest advertising campaigns and technology news.
